Wet n Wild has been revamping their makeup line lately. They have a new foundation, concealer, liquid lipsticks, and highlighters! I love this line because it is great quality at such an affordable price.
Everyone and their mothers reviewed the new foundation on their Youtube channels so I wanted to try it out for myself. I bought it for about $9 CAD, it is 30 ml which would last me about a month, there is a wide colour range. I like the way the shades are labeled and categorized.
I used the Kat Von D foundation as a comparison. The two products have a really similar scent, and both products are cruelty free. My tan shade in the Kat Von D foundation is 49 Neutral, and the Wet n Wild foundation I am the shade Buff Bisque which is described as a Light Medium Neutral colour.
Top: 49 Neutral Kat Von D Bottom: Buff Bisque Wet n Wild
Pros
-Full coverage
-Lasts 7/8 hours
-Looks amazing in pictures
-Skin looks “photoshopped” and smooth
-Buildable
Cons
-Oxidizes a bit
-Fait smell (goes away after a few minutes)
Final Thoughts
I like the Wet n Wild foundation as an everyday foundation because it is one of the most affordable brands at the drugstore. It lasts about 7 hours which is good and appears to melt into the skin and look more like skin as the day goes on. The only thing is that I wish it lasted about 10 hours. I would recommend this foundation for sure and I think that this is a very close alternative to the Kat Von D foundation in coverage, finish, and colour. It will be under $10 CAD as opposed to paying about $48 CAD.
Mel R 